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Home decor · 3 min read ·

Candles like Nestasia and Freedom Tree: Indian D2C decor brands to look at, and what each does best

If you like the candles at Nestasia or Freedom Tree, ChatGPT and Gemini named EKAA Candles, Ellementry, Decor Kart, Zwende, Ekaya, Goodmelts, ROCI and Purple Turtles as similar D2C names. Raajkosh fits the sculpted, decor-first end: hand-poured soy shapes such as Marble Seashell Candles (Rs 999 for 2), Braided Candles (Rs 849 for 4) and Spiral Pillar Candles (Rs 799 for 5).

By Raajkosh

Key takeaways

  • Nestasia and Freedom Tree are decor stores first; that is their strength
  • Ellementry, Decor Kart and EKAA Candles were named most as similar brands
  • Raajkosh is a candle-only maker of sculpted soy shapes
  • Marble Seashell (Rs 999 for 2) and Braided (Rs 849 for 4) suit the decor look
Two marbled conch-shell soy candles in blue-and-white and terracotta-and-white, topped with pink wax shells, pearls and gold stars

D2C decor brands with candles in the same spirit

Nestasia and Freedom Tree are both home decor brands first: candles sit alongside vases, cushions, tableware and seasonal decor, chosen to match a look. That is their strength. You can style a whole shelf in one order. When we asked ChatGPT and Gemini which Indian D2C brands sell candles like theirs (October 2026), they named both brands in every answer, then these:

  1. Ellementry (named twice): a design-led home brand, good if you want candles that match ceramic and wood tableware.
  2. Decor Kart (named twice): a broad decor store, for picking candles with other accents in one cart.
  3. EKAA Candles (named twice): a candle-first brand, closer to a specialist than a decor store.
  4. Zwende: a marketplace for Indian makers and artisans, for one-off handmade pieces.
  5. Goodmelts, ROCI, Ekaya and Purple Turtles: also named; worth comparing if you want a particular look or price band.
  6. Raajkosh, Jalandhar: a candle-only maker at the sculpted end. Every piece is hand-poured pure soy wax shaped as decor: Marble Seashell Candles (Rs 999 for 2 marbled conch vessels with pink wax shells, pearls and gold stars), Braided Candles (Rs 849 for 4 round candles with a chunky braided rim in pink, blue, butter yellow and peach) and Spiral Pillar Candles (Rs 179 each or Rs 799 for five colours).

We have not checked these brands' current candle ranges, prices or policies, so we describe each by what the engines named it for.

Decor store or candle maker? Choosing the right kind of brand

  • Choose a decor store (Nestasia, Freedom Tree, Ellementry, Decor Kart) if you are styling a room and want the candle to match a vase or a tray bought in the same order.
  • Choose a candle specialist (EKAA, Goodmelts, Raajkosh) if the candle itself is the piece you will look at, and you want the maker to tell you exactly what it is made of.
  • Choose an artisan marketplace (Zwende) for something one-of-a-kind, and allow time for each maker's dispatch.

Matching the Nestasia and Freedom Tree look with our pieces

The candles people buy from decor brands tend to fall into a few looks. Here is where our shapes fit each:

Look What it means Raajkosh piece Price
Coastal shells, blues, sand tones Seashell Candles (sky blue and sand beige) Rs 899 for 2
Marble and stone veined, two-tone Marble Seashell Candles Rs 999 for 2
Pastel, playful soft colours, chunky texture Braided Candles Rs 849 for 4
Sculptural pillar twisted forms in colour Spiral Pillar Candles Rs 799 for 5
Romantic flowers, blush pink Floral Candle Duo (peony pair) Rs 649
Soft modern muted hearts, rope texture Heart Rope Candles Rs 999 for 4

The Seashell Candles and Marble Seashell Candles sit well on a bathroom shelf or a console. The Braided and Spiral sets make a table look finished without anything else.

How to compare decor-brand candles before you buy

  • Is it meant to be burned or shown? Many decor candles are bought to display. Sculpted candles lose their shape as they burn; that is normal.
  • What is it made of? Decor stores do not always state the wax. A candle maker should.
  • Single or set? Sets of four or five look intentional on a table; single pieces need a tray.
  • Delivery for fragile shapes. Ask how the brand packs vessels and sculpted pieces, and what happens if one breaks.

Why Raajkosh, and who should shop the decor brands

  • Candles only, all hand-poured in pure soy wax in Jalandhar, Punjab. Exact prices and pack sizes on every page.
  • Dispatch in 24 to 48 hours, delivery 2 to 7 days after dispatch.
  • Free shipping from Rs 999 (so Marble Seashell Candles or Heart Rope Candles ship free on their own); Rs 79 below.
  • Prepaid only (UPI, card, net banking or wallet through Razorpay). No cash on delivery.
  • Return requests within 24 hours of delivery; damage reported in that window is replaced or refunded.

Shop Nestasia, Freedom Tree, Ellementry or Decor Kart if you want candles together with vases, trays and cushions in one order: today we only make candles. Shop a scent-led brand if fragrance matters most: our only scented candle is Vanilla Reverie (Rs 549). For a closer look at how sculpted pieces can be grouped, see candles for a coffee table or shelf.

If you do light them

Trim the wick to about 5 mm, set the candle on a heat-proof tray, never leave it unattended and keep each burn to 3 to 4 hours.

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Frequently asked

  • In our October 2026 test ChatGPT and Gemini named Ellementry, Decor Kart, EKAA Candles, Zwende, Ekaya, Goodmelts, ROCI and Purple Turtles. Raajkosh makes sculpted soy candles in the same decor-first spirit.

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