Corporate gifting · 4 min read ·
Diwali gifts for dealers and distributors: something for the shop's Lakshmi puja, tiered by partner, sent to every town
Good Diwali gifts for dealers and distributors serve the shop and the family: sweets and dry fruits, a silver coin for top partners, or pieces for the shop's Lakshmi puja, such as Raajkosh Diya Candles (Rs 449 for six), Matki Candles (Rs 599) or Urli Candles (Rs 699). Tier by partner, brand the tag with your logo, and ship to every town from one list, via raajkosh.com/corporate.
By Raajkosh
Key takeaways
- Gift for the shop's Lakshmi puja and the dealer's family
- Three tiers, one gift per tier, the same within it
- Diya Candles Rs 449, Matki Rs 599, Urli Rs 699; top-partner box Rs 1,947
- Send before Dhanteras and share the pincode list early
Diwali is the dealer's own biggest day
For a dealer, stockist or distributor, Diwali is not only a festival. It is the peak selling season, the day the shop is cleaned and decorated, and for many the evening of the Lakshmi puja at the counter, with the family. A company's Diwali gift to its dealer network works best when it belongs on that counter or in that puja, and reaches the dealer before the rush, not after.
What companies commonly give dealers and distributors at Diwali:
- Sweets and dry fruits from a large sweet maker or a gifting company: the standard, eaten by the dealer's staff and family.
- A silver coin or a small silver item from a jeweller: traditional for the top distributors, and expensive.
- A useful item for the shop, such as a wall clock, a calculator or a branded counter mat, from a merchandise supplier: practical, seen by customers.
- Pieces for the shop's Lakshmi puja and doorstep, from Raajkosh, Jalandhar: Diya Candles, Rs 449 for six terracotta-red wax diyas for the shop's steps, with no oil on the floor or the stock; Matki Candles, Rs 599 for four hand-painted red matkis; Urli Candles, Rs 699 for a pair of gold-rimmed urlis for the shop entrance; the Lotus Candle, Rs 349, Lakshmi's flower, for the puja thali. Shop prices; your quote confirms the final price.
- A larger box for your top partners: the Shankh Candle (Rs 799) with Urli Candles and Diya Candles comes to Rs 1,947 at shop prices, in one gift box.
Tiering Diwali gifts across a dealer network
- Three tiers are enough. Most companies split dealers into top distributors, regular dealers and small retailers. One gift per tier, the same within it, so nobody in a market feels ranked below a neighbour.
- Gift for the shop and the home. A dealer's family celebrates in the shop. Diyas for the doorstep and a lotus for the puja serve both.
- Send early. Small-town shops are flat out in the last ten days before Diwali. Aim for delivery before Dhanteras. Our site's own line this season: "Order by 4 November for Diwali delivery".
- Check the pincode reach. Dealers sit in towns that big couriers cover unevenly. We ship across India; send us the pincode list with your enquiry so the quote can confirm delivery for each.
- Mind the gift policies of larger distributors. Some organised distributors and modern-trade partners have their own rules on accepting gifts. Check before you include them.
Dealer Diwali gifts compared
| Gift | Tier | Used where | Carries your logo | Example price |
|---|---|---|---|---|
| Sweets and dry fruits | all | the family, the staff | on the box sleeve | varies |
| Silver coin | top distributors | the puja, the locker | on the pack | varies with silver |
| Wall clock or counter item | regular dealers | the shop | printed | varies |
| Diya Candles, 6 | all | shop steps, puja | tag or note card | Rs 449 |
| Matki or Urli Candles | regular and top | counter, entrance | tag, card or wax seal | Rs 599 or Rs 699 |
| Shankh, Urli and Diya box | top distributors | puja and entrance | tag, card or wax seal | Rs 1,947 |
Fifty dealers with one Diya Candles pack each come to Rs 22,450 at shop prices, before branding and delivery. For how much to set aside per tier, see our dealer gift budget guide.
How a dealer-network order runs with us
The terms on raajkosh.com/corporate, set out in full on our corporate gifting terms page:
- From 10 gifts, no minimum order value.
- Your logo on the gift tag, the note card or a wax seal, with a Diwali greeting in English, Hindi or the dealer's language.
- GST invoice with your company's billing name, address and GSTIN.
- To every dealer's address from one list, or to your regional offices for your sales team to hand over.
- Prepaid, as set out in the quote. No cash on delivery. The quote confirms the pieces per tier, branding, timeline and final price per gift.
- Branded gifts cannot be returned unless damaged, defective or wrong; report damage within 24 hours of delivery.
We hand-pour every piece in pure soy wax in Jalandhar, Punjab. We are new and name no clients; who makes our candles explains who we are.
When we are the wrong supplier for your dealers
- Your network is thousands of retailers. A sweets or merchandise supplier with regional warehouses fits that scale better.
- Your top distributors expect silver. Give silver; add our pieces to the box if you like.
- You are deciding after the first week of November. Use a local supplier in each region.
For the card: keep diyas on a heat-proof plate, away from stock and paper, never leave them unattended, and keep each burn to 3 to 4 hours.
Shop this story
Diya Candles
Six soy wax candles in terracotta-red diyas with a carved lattice rim.
₹449MRP ₹54918% off
Matki Candles
Four candles in little red matki pots, hand-painted with a green and yellow vine.
₹599MRP ₹74920% off
Urli Candles
Two gold-rimmed urli bowls of gold-flecked wax, each crowned with a sunflower.
₹699MRP ₹84918% off
Lotus Candle
A layered lotus in soy wax: green leaves with a red bloom, or all coral pink.
₹349MRP ₹44922% off
Shankh Candle
A cream and caramel shankh of gold-flecked wax, with pink lotus blooms.
₹799MRP ₹99920% off
Frequently asked
- Something for the shop and the family: sweets, a useful shop item, or pieces for the Lakshmi puja such as Raajkosh Diya Candles at Rs 449 for six.
Know someone planning their gifts?
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