How much to spend on a Diwali gift per client: budget bands by relationship, and what each band buysHow much to spend on a Diwali gift per client: budget bands by relationship, and what each band buys

A simple way to set the number

There is no fixed rule for a Diwali client gift budget in India, but most companies end up with three bands, set by how important the relationship is:

1. Under Rs 500 for a wide list: vendors, junior contacts, everyone who should be remembered.
2. Rs 500 to Rs 999 for key contacts: the people you work with every week.
3. Above Rs 1,000 for your most important accounts and decision-makers.

Two limits sit above any band. First, the client's gift policy: many companies cap what their staff may accept, and some public bodies discourage gifts altogether. A gift above the cap embarrasses the person you meant to thank. Second, your own total: decide the full Diwali budget first, then divide it across the list. It is easier to cut a band than to cut names.

What each budget band buys

These are today's shop prices with GST included. Branding and delivery are priced in your quote, which confirms the final price per gift. When you set a band, leave room for them.

What to spend more on, and what not to

If the budget is tight, spend it on the things the client sees first:

• The piece itself. One good object beats a box of small ones at the same price.
• The card. Two handwritten lines from the account owner cost nothing and do more than an extra item.
• The packaging. A plain box with your logo on a wax seal looks better than a glossy printed one.

Do not spend more on: fillers, oversized boxes, or a bigger logo.

Splitting one budget across a client list: a worked example

Say you have 40 client contacts. You might put 25 in the first band, 12 in the second and 3 in the third. At Raajkosh shop prices, 25 Diya Candles come to Rs 11,225, 12 Shankh Candles come to Rs 9,588, and three Urli and Shankh boxes come to Rs 4,494. That gives you a real starting figure to brief suppliers with, before branding and delivery, which the quote sets.

The point of a worked example is not the exact total. It is to see that the top band is a small part of the spend, so you can afford to do it well.

How Raajkosh handles a client order

• From 10 gifts, no minimum order value, and different pieces for different tiers in one order.
• Your logo on the gift tag, note card or a wax seal.
• GST invoice in your company's billing name, address and GSTIN.
• Delivery to one office or to every client's address across India.
• Prepaid, as set out in the quote. Branded gifts cannot be returned unless damaged, defective or wrong.

Full terms on our corporate answer page. We are new to corporate gifting; there is no client list to show, but every price on this page is a live shop price you can check.

When our bands do not fit your list

If your clients expect gold, silver or electronics, our candles sit below that band and you should use a specialist. If the client's gift policy bans gifts, send a card and a call instead. If a client's office does not allow open flames, choose a food or brass gift for them.

Get a quote by band

Tell us how many clients sit in each band at raajkosh.com/corporate, or WhatsApp +91 85958 24586. We reply with pieces, branding, timeline and the price with GST.