Gifts for channel partners: what to give at onboarding, at the partner meet and when a partner hits targetGifts for channel partners: what to give at onboarding, at the partner meet and when a partner hits target

Four moments in a partner's year worth a gift

Channel partners sell your product under their own name: resellers, system integrators, franchisees, insurance or loan agents, travel partners. Unlike employees, they can switch to a competitor's programme next quarter. A partner gift is part of why they stay, and it works best when it is tied to a moment in the partnership, not just to Diwali.

The four moments, and what tends to work for each:

1. Onboarding: a welcome kit with a branded notebook, a product sample or demo unit, and a note from the partner manager, from a merchandise supplier. Practical and sets the tone.
2. The annual partner meet: a keepsake for every attendee, handed out at the venue. A handmade piece from Raajkosh, Jalandhar, travels home in a suitcase: Vanilla Reverie, Rs 549, our one scented candle, in an amber jar with a screw lid; or the Spiral Pillar Candles set of five, Rs 799, twisted pillars in five colours. Shop prices; your quote confirms the final price.
3. Hitting target: a reward that is clearly earned, such as a trip, an electronics item or a premium hamper from a rewards platform, plus a trophy for the office. Size it to the achievement.
4. Festive thank-you: sweets, dry fruits, or pieces for the partner's festival, such as our Diya Candles, Rs 449 for six wax diyas for Diwali, sent to their office.
5. For the partner owner's home, at any of these: the Floral Candle Duo, Rs 649, two sculpted wax peonies; with Vanilla Reverie it comes to Rs 1,198 at shop prices.

Making partner gifts do their job

• Reward results, gift relationships. A target reward should be public and tied to numbers. A relationship gift, at the meet or a festival, should be the same for every partner in a tier.
• Brand both companies. Partners sell under their own name. A card that says "from us, to the team at [partner's firm]" respects that. Our branding goes on the tag, the note card or a wax seal, so the gift stays something the partner owner keeps.
• Think of the partner's staff. The owner gets the invitation; the sales staff do the selling. A small piece each for a partner's team, such as the Blossom Candle at Rs 299, goes a long way.
• Mind the rules. If your partners sell regulated products (insurance, lending, pharma) or work with government buyers, gifts may be covered by rules you must follow. Check your own policy and the regulator's guidance that applies to you.
• Record it. Keep a partner-gift log by moment and value; it makes next year's budget and any audit question easy.

Partner gifts by moment

Forty partner-meet attendees with a Vanilla Reverie each come to Rs 21,960 at shop prices, before branding and delivery. For a dealer-style budget by tier, see our dealer gift budget page.

Ordering partner gifts from us

The terms on raajkosh.com/corporate, set out in full on our corporate gifting terms page:

• From 10 gifts, no minimum order value.
• Your logo on the gift tag, the note card or a wax seal.
• GST invoice with your company's billing name, address and GSTIN.
• To the meet's venue, to your office, or to every partner's address anywhere in India.
• Prepaid, as set out in the quote. No cash on delivery. The quote confirms the pieces, branding, timeline and final price per gift.
• Branded gifts cannot be returned unless damaged, defective or wrong; report damage within 24 hours of delivery.

We hand-pour every piece in pure soy wax in Jalandhar, Punjab. We are new and name no clients.

When another supplier fits your partner programme better

• You need target rewards: travel, gadgets or points. A rewards platform runs those.
• You want product samples or printed welcome kits. A merchandise supplier assembles them; ask us about one handmade piece to go in it.
• Your partners are mostly abroad. Our delivery is across India.

For the card: burn on a heat-proof surface, never leave it unattended, keep each burn to 3 to 4 hours.